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Month: March 2025

Covers and GenA.I.

Okay, so two updates, one large and one small:

First, I have added a new article to the Trivia and Miscelania page for Tales of a Stranger Sister. This article, ahem, covers the creation of the gorgeous cover art and title design. Its chock full of original sketches that any cover art aficionado will appreciate.

Second, I have updated my About the Author page to include an official statement about the usage of Generative A.I. in regard to this website and my books. (Spoiler: I don’t, I won’t, and I don’t ever plan on starting.)

Big news next week! Have a great weekend everyone!

a rough sketch of the character Sam from Tales of a Stranger Sister. A woman in professional office attire lounging with a cup of takeout coffee and a tablet computer
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A Measure of Success

Writing and self-publishing is an interesting animal at times because people will mostly judge if you’re a success or not at it based on 1.) sales and 2.) reviews. That does make sense, I suppose. A lot of people bought a thing you made, and they liked it! Money AND acclaim! You’ve made it! You win!

But the problem I have with that mindset is that is dependent on other people’s actions. Other people have to do something in order for me to feel like a success or not. I can’t MAKE people buy a book. I can’t MAKE them read it. I certainly can’t MAKE them like it enough to say something nice about it. Don’t get me wrong, sales and positive reviews are certainly nice, but for most intents and purposes, it is out of my hands if either happen.

I’d rather base whether or not I am a success or not by measuring it against the goals I’ve set before myself, and I’m a strong believer that a goal is something actionable through one’s OWN actions. That’s why I refuse to set goals like “sell 1,000 copies of this book” or “get 100 5-star reviews.” Those aspirations are dependent on others, and it basically makes me a bystander in my own journey. That, frankly, sucks.

So, when I first set out to write and sell my own book, I set four goals:

  1. Write a story to the best of my ability at the time
  2. Revise and edit a story to the best of my ability at the time
  3. Publish and Market a story to the best of my ability at the time
  4. Do it again, taking what I learned last time and doing to the best of my improved ability at the time.

By the terms I set before myself, at this moment, I’ve achieved 75% of those goals and I’m currently working on achieving the other 25%.

I’m a #$@%ing astounding success, and to hell with anyone who tells me I’m not. You’re not my self-affirmation supervisor.

Calvin and Hobbes comic strip by Bill Watterson.  Calvin is explaining why the 75% score he received on a test should be an "A" and not a "C" because if anything else achieved 75% success-rate, it would be praised and not referred to as "Average"
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Nothin’ but Blue Skies…

Okay, so one of the reasons I finally wrote a book in the first place after putting it off for, oh, 30+ years is because in 2022 a certain sociopath bought a certain social media company and turned it from something that was “a generally awful dumpster fire, but still usable in some ways” to “a radioactive septic tank that is still somehow on fire and also full of the worst that humanity can offer.”

I decided that maybe spending 2+ hours a day being simultaneously mad and depressed about everything was not good for my mental health, so I abandoned my account and put all the energy I spent there into the much more life-affirming act of creating art.

I’ve been hesitant to join any new social media sites since I understand my addictive personality, whereas my addiction of choice is the dopamine hit I get from delivering written snark and getting likes for it.

Buuutttt… On the other hand, being an author, I also understand that part of promoting and selling books is being out there where people (and presumably your readers) are. So, I’m gonna give it another try, and I’ve set up a BlueSky acct for the page and my novel(s).

J. Robert Matthewson (@infinitesquirrels.bsky.social)

I’ve set some ground rules for myself on how I will use it, in terms of both the content I take in and the content I put out. We’ll see if I actually follow them. I’ve also enlisted my fellow author and beloved spouse to call me out if I fall off that proverbial wagon.

So anyway, hope you’ll give me a follow there and if you’re a fellow writer there, drop me a line in the comments and I’ll give you a follow.

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Master of the Soft Sell…

Well, I finally sold my first paperback copy of Tales of a Stranger Sister. It appears that my cunning and subtle sales strategy of standing in the middle of a busy intersection and screaming “Buy my book!” is finally working.

To the three people on Earth that appreciated that reference, I thank you.

But in all seriousness, thank you, physical book-buying stranger. The fact that you not only took a chance on my debut effort, but wanted a copy that will physically sit on your shelf somewhat blows my mind. It was a pleasant emotional boost on what has been a very trying week for me personally.

I promise you, I don’t plan to use this blog just to report every single sale I’ve made. Like I said above, it’s been an emotionally trying week in my personal life and simple things like that take up less mental energy than most other things right now.

That said, I do plan to use this site for some additional content beyond just promoting Tales of a Stranger Sister while I work on my next book. I have some additional material about my first novel in the pipeline both in the forms of bonus materials and in behind-the-scenes minutiae. I also want to talk more about the writing process, both what I’ve learned during creating Tales and what I’m applying from that experience toward my next novel. To summarize, I plan to detail the interesting mistakes I made, what I learned from them, and the amazing new mistakes I’m making now.

I also want to talk more about the things I love beyond writing. Other books I’ve read and loved (or loathed), media I’m enjoying be it TV, Film, Comic, or Game, and I might even share some snippets of what two writers sharing both a home and life together is like.

But that will have to wait until next time. I need to head back out into the intersection now.

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Tweaks!

Nothing major to report, just made a few minor tweaks to Tales of a Stranger Sister‘s page. First, I update the blurb slightly, as a few helpful individuals have said it was a little confusing and I obviously want the premise to be understandable to any potential reader passing through.

Second, I added a full-size picture of the cover, so everyone is able to take in and appreciate the gorgeous art that my cover artist, Giorgia, created as well as the fantastic title work that my title artist, Em, crafted. I’ll have much more to say about the cover art and the process of working with the artist in creating it in the future, so keep an eye on this space for that.

It’s a new week. Let’s all make it a good one.

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Two Dollar Royalty, Priceless Feeling

So, I’ve been a published author for a little under a week now. I’ve been a writer for over 30 years, but this is my first honest attempt to create and sell something I could call entirely my own.

I didn’t get into this with any grandiose dreams of instant success or literary stardom, like so many who want to make their mark on the literary arts. Let’s be honest, if I wanted to be rich or famous, then writing a slice of life fantasy novel was probably the least efficient way to achieve either. No, as cliche as it may sound, I wrote a novel because I wanted to tell and share stories. I believed that I had something unique to share and that was worth asking for something in return.

When I decided to self-publish my first novel, it was not so much because it was the easiest way to get published, but because I wanted to create this story in the manner I felt best. I wanted it to have the cover I imagined in my head, be the length I thought it needed to be, and all the other creative and editorial decisions that I wouldn’t have been afforded if I had attempted the traditional publishing route. To paraphrase the old song, I wanted to do it my way and succeed or fail on my own terms.

So, using the metric of creative freedom, this project has been a resounding success. I am proud of what I have created and am eternally grateful for all the individuals who helped me reach this point.

And while I didn’t start this journey with expectations of sacks of fan mail and solid gold yachts (or solid gold fan mail and sacks of yachts), I did have hopes that someone, somewhere would see what I was offering and think that, yes, what I was asking for in compensation for my creative effort was fair and justified. For the five days since the book went live, I will admit that I watched my sales report page with some anxiety as four days passed without a single sale. Then, on day five, a most glorious number appeared:

1

One. Uno. Eins. Un. Ichi. Not Zero. I had made a sale. Someone – a total stranger – has bought my book. I say, with some confidence, that they are a total stranger because the sale came from Australia, and I seriously doubt anyone I know would bother to use a VPN just to boost my already prodigious ego. Not only did they buy my book, but the bought it at the price I asked for. That meant that they thought it was worth the cost because it could be something that they would enjoy. The royalty I’ll receive may only be a few dollars but knowing that someone felt my book was worth the cost is a genuinely priceless feeling.

So, to that stranger from the land down under, thank you. I sincerely hope you enjoy this story. I hope you will see the website address in the About the Author section at the end and visit this page. I hope you see that your simple purchase really meant something to me because you were the first person to give my book a chance without hesitation. More than anything, I hope when you finish, regardless of whether you liked the story or not, that you at least feel that you got your money’s worth.

And I hope you won’t be the last.

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