Tag: The business of writing

Learning lessons and getting back to work…

Published by J. Robert Matthewson on September 1, 2025

A large stream with small waterfalls set against a backdrop of autumn foliage. Taken by me in 2022.

Welcome to September. The spiritual end of summer, if not the meteorological or calendrical one. That also mean its the beginning of fall, and while we sadly get very little of it in my hometown these days, it remains my favorite season, nonetheless.

Okay, so last time we spoke I got pretty vulnerable about my fears concerning the then upcoming Narratess Indie Book Sale. So, how did it go? Were my fears justified?

Well, both yes and no. My sales for all three days combined were anemic, and that would be putting it very politely, so my first real chance at exposing my book to a large number of new eyeballs was met with a deafening yawn, which was exactly the reaction I wanted least.

That said, it wasn’t zero and I am grateful for that. So, to the handful of people who took a chance on my debut novel this month, you have my sincere and heartfelt thanks and I hope that my story is an interesting experience for you.

Staying focused on the positive, the sale did generate my first sales in the UK and Germany, so now I can say my book has a presence on three different continents (waves at Australia and my first international reader.) That’s pretty neat.

And while I did not get the desired results from joining the Narratess sale, there were things about it I did appreciate (as well as some criticisms) that I think will help me plan future marketing attempts.

In terms of the things I liked about it, the sheer volume and variety of titles being offered was amazing and truly shows the breadth and depth of what is being offered by independent & self-published writers and storytellers whose stories would never have had a chance to earn their creators money, let alone even be seen just 15 years ago due to the nature of traditional publishing. That in itself is a win for everyone, regardless of sales generated.

The other thing I really appreciated was how the sale website was set up, displaying the titles being offered in the sale randomly with each refresh, meaning that new books were always being shown each time the page was loaded. It made it feel like a thumb wasn’t being put on the scale, which is very much appreciate by those who work in niche genres and styles. It also had a filter search, making it easy to find books in your preferred taste in genres.

That said, the website did have some issues in regard to the filters, which seemed to treat everything as an AND, and never as an OR, meaning that unless you absolutely wanted a book that was both A AND B, it would not show books that were A OR B, which can be frustrating.

And while the website was built to show all sorts of books with no deference given to any specific titles, the author community participating was very much not of the same mindset and most social media posts promoting the sale and making recommendations seemed to keep pushing the same dozen or so titles. By the end of the weekend, it felt less like “Here’s a great sale with over 300+ unique titles to check out!” and more “Hey! Here’s your chance to grab these dozen books on the cheap and if you have a spare buck or two after that, maybe grab on these other books, or whatever.”

Finally, there were the bundles. I’m not opposed to bundles. I think they are both effective tools to promote multiple artists/projects and great for consumers who may have such limited disposable income that taking a chance on unknown piece of art is legitimately hard to do financially. My problem is running both a sale and bundles within the sale. Basically, the bundles got a ton of promotion before and during the sale and if your book wasn’t in a bundle (and there can be many reasons why you might not wish to participate), then you were relegated to “Oh and maybe buy these other books if you have any money left.”

That said, there is no sour grapes here and I will not begrudge anyone else any success they had last weekend, whether they were in a bundle or they had wrote one of the more popular titles being offered. Their success was earned and deserved and did not come at my expense. I can be both disappointed in my own lack of success and happy that others found some of their own.

This experience has not soured me on group promotions. I do plan to participate in another in October, though that one is much more genre focused and while my book isn’t a textbook example of the genre in question, it shares enough characteristics to be in the same neighborhood if not on main street. I’ll have more here about that when the time draws closer.

The other thing this experience has not done is deterred me from writing my next book. Indeed, the lack of interest in my book during the sale has only added fuel to a fire that had been smoldering for most of the summer. Taking a month off has also given that fire some much needed oxygen and it’s once more burning brightly to the point where I’m writing 4-5 sticky notes a day at work, so that I remember to type them up when I get home in the evening. I’m back to work, starting the first draft of what I’m pretty damn sure will be my next release. Some writers need coffee and scented candles to find the mood and energy to write. I apparently need video games and spite. I can accept that about myself.

Anyway, I’m not ready to drop any details about the before-mentioned next book, but I do feel I’ll be talking about it in more depth sooner rather than later, so stay tuned to this space for that.

Before I go, I wanted to take a quick moment to give both a hearty congratulations and much deserve plug for my awesomely amazing and amazingly awesome spouse who releasing their 12th book today! The Strangers’ Sanctuary is an authentic and beautiful story and I am incredibly proud to have been part of its creation as both an alpha and beta reader, but as also as a general cheerleader and sounding board as they worked on it. I honestly cannot recommend this book highly enough because any praise I give it would feel inadequate. This is a book that will make you feel… all sorts of things, but you will feel something, that I promise you. It’s an experience and its one I think worth exploring for everyone.

Trope (ish) graphic for The Strangers' Sanctuary. Tagline: When home betrays you, build a new home.
Mockup in center of ereader and paperback with cover: a woman and a man leaning on a fence, gazing over a hilly landscape.
Left side text:
* queernorm world & mostly queer cast
* thorny themes, cozy setting
* small-town festivals & gatherings
* supportive mentors
* found family (when the first one fails you)
Center text: cover: maybarros.carrd.co
Right side text: a small-scale fantasy novel with trauma, triumph and community

Okay, that’s it for me for now. If you have it where you are, then enjoy your fall. Take a walk, wear a sweater, enjoy some foliage, sit by a campfire, drink some cider, & perhaps even read a book or two.

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Narratess Sale: Where Excitement Meets Terror…

Published by J. Robert Matthewson on August 22, 2025

Banner for the Narratess Indie Book Sale. A Dragon with a small pile of skulls and a ringed planet are surrounded by several dozen books.

Text: Indie Book Sale

indiebook.sale

Fantasy, Sci FI & Horror

August 23 - 25

Banner designed by Arden Powell

As I mentioned in my last post, Tales of a Stranger Sister will be part of the upcoming Narratess Fantasy, Sci-Fi, & Horror Indie Book Sale.

While this won’t be my first time running a promotion, this will be the first time I’ll be part of a large-scale group promotion. I had hoped to be a part of the last Narratess sale that was held in April, but of course, when I had learned it existed, the cutoff for signups had already passed, so I ran a solo promotion that same weekend to, well, ah… let’s say results, and just leave it at that.

Honestly, this is something I’ve been looking forward to ever since I published my debut novel. Living with a self-published author for these last 11 years, I’ve gotten to see how these group promotions tend to go, and my spouse/editor/publishing guru always seems to come out on the other side of these ventures seeing very positive results. So, now’s my chance to be a part of this and, honestly, it couldn’t have come at a better time for me.

We’re coming up on the six-month anniversary of the release of Tales of a Stranger Sister and sales, so far, have been… uh… Well, I won’t say they’re disappointing because I legitimately worried that no one would actually want to read my book at all, so the fact that a dozen people were willing to take a chance and give me actual currency in exchange for my work is something I will never not be both thankful for and in awe about.

That said, I’d be lying if I said I didn’t wish that number was more. I’m proud of this book and, dammit, I think there are people who would absolutely love it if they found it. It’s just been hard finding those people and putting it in front of their eyeballs, despite it feeling like I’m doing everything short of hurling copies at people’s heads and screaming “READ THIS!” So, this is my first real, true opportunity to expose my book to a large number of people and, in turn, hopefully generate sales, and, more importantly, eventually generate more reviews and ratings which can only help boost its footprint in a vast internet ocean (Footprints in the ocean? Sorry, I think that metaphor got away from me.)

So, I’m excited for this weekend to finally see what my story can do with actual exposure to a its potential audience.

And I’m equally terrified.

Because there is also the chance that it completely fails to generate any interest with the indie book-buying public, and I will no longer have that excuse that sales have been slow because no one knew it existed. I would have to face the fact that I might have created something that no one wants, or worse, even if it was something they wanted, what I’m offering is mediocre or even bad. That I am a bad writer who wrote a bad book and the best I can hope for is a dozen readers who are too indiscriminate with their disposable income and too kind to tell me to eff off with my bad book.

So, yeah, I got that running in the back of my mind. Good ol’ imposter syndrome with an unhealthy dose of insecurity. Boy, what a fun blog entry this turned out to be, huh? Aren’t you glad you stopped by?

Okay, enough of that! I’ve always said that I wrote and self-published this book the way I did because I wanted to have the freedom to make the creative decisions I wanted to make and to let the book succeed or fail on my own terms. So, I guess we’ll see, won’t we?

That said, as there are over 300+ books in this sale, written by fellow indie authors from all across the vast spectrum of humanity, I should also do my share to support them as much I hope they’ll support me. So, here are a selection of some of the titles I plan to pick up this weekend to help carry me through the fall and winter reading season (Please click on the book below to see the full-sized image and description):

Narratess Indie Book Sale Ad for "Non-Player Character" by Veo Corva

Text:
Tar and their found family role-playing group get transported into the world of their game in this cosy queer portal fantasy for adults

Narratess Indie Book Sale Ad for "Journey Home" by May Barros

Text:
Amara e Luiza are witches in a queerplatonic relationship. Luiza leaves of a quest through space and ends up finding trouble. Amara follows, hoping its not too late.

And, of course, I’d be a real dingus if I didn’t also give a hearty, full-throated endorsement of my amazingly awesome and awesomely amazing spouse’s own entry for the sale:

Narratess Indie Book Sale Ad for "How I Became a Therapist in Another World Vol. 1-4" By C.A. Moss

Text:
Reborn in a Fantasy world, a queer 30-something therapist finds new friends, new purpose and a bit of romance while untangling the mysteries of the otherworld.

Seriously, it’s great, and you should grab a copy this weekend if you haven’t gotten one already.

And also speaking of my better half and partner in literary crimes, their newest novel, The Strangers’ Sanctuary, is now available for pre-order and will be out on September 1st! It’s amazing, honest, & authentic. A genuinely good read, so check it out if small-scale fantasy is your proverbial cup of tea.

The cover form The Strangers' Sanctuarty by S.E. Robertson. Vover features a male and female figure standing next to a fence looking at a road leading to a building in the distance.

Anyway, I hope you all find some books this weekend that scratch whatever itch your imagination has at the moment and if mine happens to be that particular backscratcher, then thank you! Thank you so very much!

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Good News, Everyone!

Published by J. Robert Matthewson on August 11, 2025

Well, I said I was hoping to have some good/interesting news to share soon and, as it turns out, I do!

Tales of a Stranger Sister will be a part of the upcoming August Narratess Indie Sale!

Banner for the Narratess Indie Book Sale. A chonky dragon reads a book at the bottom, a pile of skulls with a candle and ghost sit on the left of the text, and a space ship flies by a planet on the right of the text.

Text: Indie Book Sale

indiebook.sale

Fantasy, Sci FI & Horror

August 23 - 25

Banner designed by Arden Powell

This will be my first opportunity to put my book up for sale alongside my fellow Indie Author peers, including my always amazingly awesome and awesomely amazing spouse/editor/publishing guru!

So, please, come check out indiebook.sale on August 23^rd through 25^th and peruse the over 300+ books on sale, including mine, which will be available for 0.99¢ (or the closest international equivalent) for that weekend. It’s time to stuff your e-reader of choice with all the indie books to carry you through the all-too-short fall and long cold winter to come.

I now return you to the too-damn-hot summer, already in progress.

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Updates from Vacation Land…

Published by J. Robert Matthewson on August 9, 2025

A scene from "Laid-back Camp" in which one of the main characters relaxes in a camping chair by a fire next to a calm lake.

We’re a week into my August self-imposed vacation from writing, and the results so far have been interesting. I do feel like taking the time away from sitting down every evening to write has let my brain get some much-needed breathing room and as a result, new ideas are already beginning to flourish.

The biggest benefit of this has been that I think I finally nailed down what my next project will be. It’s an idea I first came up with like 5-10 years ago, but really, it was just a setting without an actual story attached, so the idea kinda just sat there waiting for an actual story to come along.

I think I finally have the beginnings of that story. Now, this comes along with a lot of big ol’ caveats. I only have a handful of story beats even remotely fleshed out in my head and on paper, but what I have is the general 10,000-foot up view of what acts 1, 2, and 3 will be about, along with some character notes, and some other general hodge-podge mish-mash of scene ideas and plot points.

Nothing that makes feel like I must cut the vacation short and rush back to the writing desk, but enough to also not make me dread that rapidly approaching time when I will. I’m excited about starting this new project but not necessarily chomping at the bit.

Yet.

So, what else have I been do with this time away from the literary grindstone? Mostly getting our new gaming rig set up with all the stores and emulators I’ll need for the next wave of games. I did treat myself and picked up the Silent Hill 2 remake from Bloober Team when it was 40% off on GOG.

Silent Hill 2 holds a special place in my heart as a video game. Both it and its precursor mark the first time a video game made me feel legitimate dread and unease while playing, which is quite the feat for any game from the PS1/PS2 era. The first game’s atmosphere was something that few “horror” games had attempted in the 90s, as most preferred to rely on the classic jump scare. The sequel, however, might just be not only the best written horror story in video game history, it might be one of the best stories, period. Now, nearly 25 years later, a remake built for modern graphics expectations arrived and I’ve been eagerly waiting to travel once more into the quiet, foggy town of Silent Hill.

I played the original PS2 version of Silent Hill 2 at least a half-dozen times, so I’m well versed in the story and the narrative twists and turns James’ journey takes him through. I wondered if I could possibly feel that same sense of dread and foreboding playing this graphically superior version.

The short answer: Yes. I find myself tensely gripping my controller as I try to navigate even the earliest parts of this story. The game not only looks absolutely gorgeous; the atmosphere of isolation and loneliness has been perfectly preserved. Logically, I KNOW I shouldn’t be running into anything too difficult or deadly this early on, and yet, I’m cautiously creeping along wondering if even the most basic monsters will eat my face. Indeed, the limit amount of combat I’ve seen makes me realize that if I can avoid it, that’s the smart play because James is as physically fragile as he is emotionally (which is as it should be, IMO.)

As it is a remake of a late 90s/early 2000s game, it definitely retained some game design elements from that era, for good and ill. Just been stabbed? Better drink an energy drink! That’ll patch you right up. Now, why would you think that you could walk up those stairs? Can’t you see the single bucket blocking your way affixed to the earth like it was Mjölnir waiting for Thor. That is something you absolutely definitely could never EVER just STEP OVER. Nope.

On the other hand, the voice acting is much improved from the original. I mean, the original part 2 was leagues above part 1’s, but even then, there were bits where you could tell Konami was not going to pay for a second take, which leads to some, um, interesting choices on how the actors read their lines. In the remake, it’s clear (so far) that the actors took the time to try and understand their characters and match the performance to them.

Anyway, I’m not even out of South Vale and I’m taking this playthrough deliciously slow (also, I’m avoiding playing too close to bedtime because I do not need THAT running through my brain as I sleep. Further updates as warranted.

Next, as we’re firmly into August, let’s look back at July’s sales figures for Tales of a Stranger Sister:

Well, it’s not zero, so that’s something, at least. Do I wish it was more? Oh, most definitely, but I won’t say that the two people who took a chance my debut novel is nothing, either. I’m still blown away that anyone would want to read my book, so the fact that there have been multiple someones is something I will celebrate.

I won’t post a graph of Kindle Unlimited page reads for July because, well, there were none. In the last five and a half months, there’s only been one complete readthrough and one where someone got five pages in and noped out (which is their right, and I won’t begrudge them that.)

That leads me to my next bit of business. My current term on Kindle Select / Kindle Unlimited runs out right before the end of August and I think it might be time to leave the program and go wide for the ebook version. It’s a shame, really, because Kindle Unlimited actually pays me MORE per full read than what I charge for the ebook version, but it doesn’t matter how good the royalty rate is if NO ONE is reading it there, so this is the official announcement: Tales of a Stranger Sister will be leaving Kindle Unlimited on August 27th. If you are interested in reading it with that service, please download it as soon as possible as if you download it before it leaves the program, you will still be able to read it using Kindle Unlimited after it leaves.

Once I get the book set up on other ebook services, I’ll make the announcement here, so stay tuned for that as well as for some other ebook-related news in the next week or so (fingers crossed.)

Okay, I’m gonna wrap up things here for now. I’m hoping to have some good/interesting news in the next week or so and if it comes, I’ll share it here. So, until then, stay cool folks.

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Another trip around the sun…

Published by J. Robert Matthewson on July 13, 2025

The character No-Face from "Spirited Away" eating a slice of cake

It’s my birthday weekend! I’m now, officially, in my “Late 40s.” So, um… yay? Yay.

No, seriously, yay! YAY, even! This has been a, let’s say, interesting year to say the least, but I’m still kickin’ and I’m still moving forward every day, even if it’s only a few measly millimeters (Yeah, I’m throwing metric at all yinz.)

This year has been marked by some drastic life changes for me and my spouse, some health drama, and, of course, *wildly gesticulates out the window at the world* all THAT. But in the end, my spouse and I are still standing and even, dare I say, thriving.

Probably the thing that had the biggest impact on my life in the last year was that of some upheaval in my professional life. I prefer not to go into the specifics here, but it looks like I’ve come out the other side of it finding myself in a similar, if possibly slightly better (in some ways) place. The second biggest thing was some medical drama involving my awesomely amazing and amazingly awesome spouse. Again, we’ve managed to come out the other side of it relatively fine, everything considered, to which I’m extraordinarily grateful to the universe for.

Which brings us to the third most impactful item of the last year: Finally publishing my first novel. But what do I mean by impactful? Do I mean it has impacted my life financially? Uh… no. Not really. I’ve sold maybe a dozen copies in the last 4 1/2 months. Has it impacted my life in terms of fame? Again, no, because A.) I write under a pen name, and B.) even if I didn’t, I’ve, again, sold maybe a dozen copies so the number of people who are even aware I wrote a novel could all sit comfortably on a city bus.

The characters Chihiro and No-Face sitting on an empty train at night — Conceptual depiction of the fans of my book all gathered in one place

And yet, I can’t help but feel like the simple act of creating a book and putting it out there has changed my life forever, even if I can’t define how in easily tangible ways.

Anyway, as it is my birthday, let’s talk gifts. I decided to give myself a gift this year and bought my spouse and I our first high-end dedicated gaming PC. I have been a console gamer for years, but was getting steadily frustrated with not being able to play everything I’ve wanted to because it was either A.) exclusive to a console we didn’t own (e.g. The Last of Us), or B.) already on a console generation beyond what we already own. So, instead of dropping money on yet another console that won’t have like 35% of the games we want to play/try available for it but will cost several hundred dollars and take up space we don’t have on our entertainment center, I decided to make the investment to buy a gaming PC. The biggest benefit of which is that like 97% of console exclusive titles are available on Steam for PC and I’m now set up to play all the upcoming games in the franchises I love or have been meaning to try for years, but couldn’t due to lack of correct console.

In any case, I’m practically giddy with anticipation about playing Borderlands 4, Silent Hill 2 Remake, Silent Hill 1 Remake, Silent Hill F (Wait, a non-Remake Silent Hill and it’s written by the team behind Higurashi?! Well, sign me the eff up!), The Last of Us I & II remasters, Grand Theft Auto VI, The Outer World 2, and somewhere in the far, FAR distant future, Elder Scrolls VI and Fallout 5. Oh, and the library of some like 200+ games we’ve already accumulated from Steam, GOG, and Epic. Also, I love watching my spouse play some of their favorite games, so even when the joystick’s not in my hands, I’m being entertained. That’s the classic win-win.

Moving from gifts for me, let’s talk gifts for YOU (Yes, you reading this!). That’s right, I’m pulling a Hobbit and using my birthday as a chance to give gifts to others For the next 24-hours or so, the ebook version of Tales of a Stranger Sister will be 0.99¢. That’s nearly 66% off! Heck, let’s be generous and say it’s practically 67% off! If you’ve been thinking of checking out my debut novel, or you have and know someone who might enjoy it, then today’s the day to grab a digital copy!

So, looking ahead, what’s on the horizon for the next trip around the angry flaming ball in the sky? Well, besides all the gaming I’m about to do? This next year will be interesting as I try to balance marketing the book I’ve already written while continuing to try and pen the next one. Do I expect to have a second book out by the time we meet back up here in a year’s time? Honestly? Probably not, but I do fully expect to have a clear idea when it will be ready for release as I hope to be fully engaged in the revising, rewriting, and editing phases of that project by that time. I’m not making any promises other than I’ll work hard and try my best to not make anyone hoping for another book wait an unreasonable amount of time. As I get closer to a finished draft I’ll more likely than not start sharing details of the next story, so there is that to look forward to.

So, let’s put a bow on this chat and close it out by telling anyone reading this the following:

Thank you!

Thank you for checking out my site and blog. Thank you for following me on social media. Thank you for checking out my book. Thank you for especially buying it. Thank you extra especially for reading it. Thank you extra EXTRA especially for rating and reviewing it. A year ago, I wondered if any of the previous statements could ever be true, but they’ve all happened and that might just be the best gift of all.

It’s time for another go-round on this 584-million-mile ride on a ball spinning at 1,000 miles per hour as it flies at 67,000 miles per hour through effin’ SPACE.

Anime characters riding and screaming on a roller coaster

So, please, keep your hands and arms inside the vehicle at all times.

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Navigating down the river and into a much larger ocean…

Published by J. Robert Matthewson on July 2, 2025

The character Anne Shirley, a red-haired girl in a simple dress, sitting in a small boat that has sprung a leak and is filling with water.

Ever since Tales of a Stranger Sister debuted in March, it has been an Amazon exclusive. In terms of ebook sales, that will continue to be the case until at least the end of August, at which point I will have to make a decision as to whether I should leave Kindle Select and start selling on other ebook retailers.

However, as my Kindle Select membership only impacts the current availability of the ebook version, that does not prevent me from announcing that the paperback version is now available for sale outside of the Amazon ecosystem through Draft2Digital.

So, if you’ve been holding off on trying my book on the principal of not handing one of the frankly too many creepy billionaires another penny of your money, then this is some, albeit probably tempered, good news.

Full disclosure – the paperback is more expensive outside of Amazon. However, I am by no means trying to get rich off my audience. I chose a price that simply kept the same royalty-rate as I earned on Amazon, the paperback version already being smallest royalty of the three options currently available. Honestly, this is not so much about trying to make more money (I am barely making any as it stands now) and more about offering my potential audience an alternative if they are not comfortable shopping Amazon under the current world circumstances (which, hey, I totally get.)

As I am no longer on only one marketplace, I have created a books2read page and link to make it easier to see where my book is currently available for sale. As of this posting, it is still only Amazon, but in the next two weeks, it should (hopefully) begin showing up as a print book for sale from a number of different book retailers worldwide. I will be updating the links as these retailers start listing it. Anyway, here’s that link:

https://books2read.com/stranger-sister

I hope this minor tweak in availability will help those looking for a story like mine find it. And of course, to those who have already found and read it – Thank you for giving my book a chance. I sincerely hope you enjoyed reading it as much as I enjoyed creating it.

Update: Tales of a Stranger Sister is now available as a paperback at Barnes & Noble, Bookshop.org, and Booktopia (for our friends down under.)

Moving on, It’s July, so that means a whole new batch of sales data for the previous month. Let’s see if I managed to top my Scrooge McDuckian fortune that was last month’s take of one cent…

A sales chart showing 1 book sold for the month of June

Another sales chart showing 804 pages read through Kindle Unlimited in the month of June

Okay… This is a lot better than a penny. After not selling a single copy in almost 2 months, it’s nice to see the blip of life on the sales chart again. Honestly, I’m more intrigued by the KU page reads this month. It appears that someone tore through the book over the course of a 4-5 days at the beginning of the month and a second person has started it at the end. So, at least the kindle select exclusivity isn’t totally going to waste.

Well, that about wraps up this update. I always feel at a loss as how to end these posts, so… Cats?

Two grayish-brown American shorthair cats laying on a blue couch. — Cats.

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A little bit of catching up…

Published by J. Robert Matthewson on April 20, 2025

Nenene from the anime R.O.D-The TV. A young woman in her 20s sitting as a keyboard, staring blankly at her monitor.

Okay, so this update is gonna be a little all over the place, so please forgive the random jumps in tangents.

First off, what have I been up to since the release of Tales of a Stranger Sister? Well, besides constant promotion of the before-mentioned debut novel, and occasional posts here, I’ve been working on the next book. I’m about three chapters in, so that’s still a ways off. I prefer not to start talking about details of the story itself until I have an alpha draft complete, but the goal (absolutely not a deadline) is to have that step done by the end of the year. This one will likewise be a light fantasy, but also very different from Stranger Sister.

Writing on this new one has been slower than my debut novel for a couple reasons. First and foremost, I’ve spent the last two years in “Rewrite, Revise, and Edit” mode for my debut, so it’s been a while since I had to pen a true first draft. Second, circumstances occurred that forced me to change careers recently after nearly twenty years at my previous employer. Part of that entails adapting to not only a new work environment and new responsibilities, but also a new routine outside of work. Thirdly, my amazingly awesome spouse (and fellow author) has been dealing with some health issues, which has obviously impacted both of us as writers, if not to say as partners and human beings. Lastly, the world is on fire. I mean, it’s been on fire for a while now, but lately it seems like some people are breaking out the gas cans and marshmallow skewers. It’s… distracting.

I’m still getting in some writing every day (even if it’s something like these blog posts) but until I fully find that balance between work, life, and art like I had before everything went a little crazy, my output will be a little less than what I prefer. Still any output is better than no output, right? Right.

We’re two-thirds of the way through #IndieApril and my promotions have run their course. first, the positive: My 0.99¢ US promotion generated 5 sales, so that means I have now surpassed last month’s sales. *Tosses single handful of confetti in air* The negative: The 0.99£ UK promotion netted a big fat goose egg. I also haven’t sold any copies outside the promotions this month. *Sweeps up confetti and tosses it in the bin* Last-minute positive: Tales of a Stranger Sister received its first five-star rating and review on Goodreads. *Pick up bin and dumps slightly dusty confetti on self* Thank you, kind reviewer. I try not to attach the value of my work nor my own self-worth to outside validation, but still, it is nice to hear that someone liked what you put out in the world.

Oh yeah! If I can turn the conversation back around to my crazy-talented spouse: their own amazing books are currently either part of an awesome bundle promotion or will soon be on sale as part of another promotion. If you seriously want touching, heartfelt, and incredibly fun reads, this is a perfect opportunity to try their stuff.

Now, seeing as I had to install the air conditioner in our bedroom today to prevent it from becoming an unbearable sweat box, I will declare that spring is officially here. I hope yours is a season of renewal and new growth. Be kind to each other and to yourselves.

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Happy Promo Day to All Who Celebrate!

Published by J. Robert Matthewson on April 4, 2025

The day is finally here! If you’ve been holding off on venturing into the world of Litia and meeting Riv and Sam, then now is your chance to do it at a great discount! The E-book version of Tales of a Stranger Sister is on sale for .99¢ USD from now until the end of April 10^th!

And to celebrate both the promotion and my first month as a self-published author, I’ve also published my first batch of BONUS MATERIAL for Tales! So, if you’ve bought (and hopefully read) my novel, and found yourself wondering just what the origins of that card game they all enjoy are, then check out the history and rules of Poor Man’s Fortune.

A Happy #IndieApril to one and all!

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Good news, everyone!

Published by J. Robert Matthewson on April 1, 2025

Welcome to April, folks! That means one thing! #IndieApril is here! Time to support Indie and Self-published Authors by loading up your various devices with the interesting and unique books. Warmer weather is almost here, so maybe grab a book or dozen to enjoy under a tree by a babbling stream, on the beach, or in a gently swaying hammock.

Like, for example, the awesomely amazing books by my amazingly awesome editor and spouse, S.E. Robertson/ C.A. Moss. They have created two wonderful and unique worlds that you will lose yourself in and love the experience. If you like character-focused stories about the people most fantasy novels tend to relegate to the background, then The Healers series is must-read. If you long for new take on the isekai formula with a diverse cast, fairy tale aesthetic, and not a single mention of levels or harems, then the How I Became a Therapist in Another World series is an absolute treat to read.

And that’s just one of the many Indie Authors out in universe putting out amazing work for readers like you to enjoy. Hey, wait a sec… I’M also an Indie Self-published author with a hopefully unique and interesting book, and it, coincidentally, just happens to be going on sale beginning this weekend!

That’s right! From April 4^th to April 10^th, the digital version of Tales of a Stranger Sister is only 99¢! That’s a 66% savings! If you’ve been on the fence about trying a debut novel from a new author, maybe now’s the time to give it a shot? Emotions and Feelings! Non-power-fantasy Isekai! Ghibli-vibes! Food Porn! All for the same price as an AriZona Iced Tea!

Okay, enough about the sale, let’s talk about… um, sales…

April 1st also marks one-month since I officially published my debut novel. So, how did I do as a newly self-published author with no promotional experience and a book in a unique genre niche? Well, let me pull out the ol’ TI-82 and crunch some numbers…

Four.

Four copies sold.

Futurama meme featuring Fru and The Professor. Fry seems disappointed that he only sold 4 books, but he's actually thrilled to have sold 4 books.

Look, from the moment I hit the “Publish” button, I was unsure if I would ever sell A copy of this book, and now, for reasons that still elude me, I’m averaging a book a week sold. In a world that loves to shit all over tiny achievements, I will treat this as the win it is. Feel free to laugh at the tiny writer and his pocket change, but I’m still gonna go buy me a sundae this weekend from the most awesome ice cream shop under an overpass and enjoy the F outta of the fruits of my labor.

Now, back to working on the next one. Maybe by this time next year, I’ll be able to get sprinkles on my sundae, too.

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