
On February 28, 2025, I released my first self-published novel on Amazon. The culmination of 3 1/2 years of steady, constant writing, rewriting, revising, and editing. In short, a metric crap-ton of hard work.
Writing Tales of a Stranger Sister has been one of the most fulfilling & satisfying experiences I’ve ever undertaken, and I will always be proud of both the effort exerted and the results it produced.
What I didn’t know at the time was that only after teh book went live, then began the real, much more thankless work — Promotion and Marketing.
That has been much less fulfilling and satisfying undertaking. Frankly, it’s been mostly aggravating and frustrating. It’s not enough to simply say you have a thing that you’ve poured your time and love into, and it might be worth spending a few bucks to see it for yourself. Rather it feels like you need to become an online Personality™, creating a constantly stream of Content™, usually at the expense of trying to actually create more of that thing you actually want to make (i.e. more books).
After a year of attempting that, (while simultaneously dealing with various offline trials), I think I’ve come to the realization that I’m not particularly good at it. I mean, I’m not gonna stop trying to promote or sell this 400+ pages of words and feelings, but I’m going to stop worrying about trying to create a set amount non-book, non-story content for both this site and my social media accounts and focus more on creating the next novel (which I think has finally, truly gotten rolling), and post Content™ when I need a break from the writing grind or have something I’m genuinely excited to talk about.
That said, I did want to take a moment to reflect on my first full year as a self-published author. Truly, none of this would even be possible without the help and support of my amazing editor, self-publishing guru, sounding board, best friend, and, oh yeah, spouse — S.E. Robertson/C.A. Moss.
I will be eternally grateful to everyone who took a chance on my book, whether they bought it at the full price, during the periods when it was discounted, or even for free. I’m especially grateful to the handful who felt it was worth the time and effort to share their feelings about it in the form of reviews. Each one was truly and genuinely appreciated.
In the last year, I went from being exclusively on Amazon to selling on dozens of platforms and I think that was a positive move and am looking forward to taking advantage of the expanded availability in 2026 and beyond for both Tales and future books.
Lastly, while the results haven’t always been what I hoped so far, I’m glad that I was able to participate in multiple group promotions during 2025. The opportunity to put my book alongside other indie and self-published authors has been a unique experience and one I’m looking forward to replicating in 2026.
Which leads me to the next bit of business: Upcoming group promotions!
In a bit of Book Birthday Serendipity™, Tales of a Stranger Sister will be 50% off from March 1st through 7th exclusively on Smashwords as part of their Read An Ebook Week sale!

I have also submitted to two other promotions this spring and once I hear word if I’ve been accepted to either or both, I’ll be sure to give the specifics here as well as on Bluesky.
Lastly, some news for the semi-distant, yet still-rapidly-approaching future. Both S.E. Robertson and I will be attending Confluence 2026 in late July and will be selling and signing our books in the dealers’ room. More details will follow as we get closer to it, but if you happen to be in the Pittsburgh area then and appreciate sci-fi, fantasy, & horror books and art, then we hope you’ll check it out (and perhaps swing by the dealers’ room to say “Hi!”)
Now, let’s blow out these candles and cut this cake already! I call dibs on a frosting flower.
Comments closed




![J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 50m
I’m excited to announce that Tales of a Stranger Sister will be promoted on @Smashwords as part of their End of Year Sale 2025 starting on December 8! Be sure to follow me for more updates and links to the promotion for my book and many more! #EoYSale25 #Smashwords
Promo ad for Smashwords 2025 End of the Year Sale. Dec 8th - Jan 1st. Ebooks discounted from 25% to 100% off.
Smashwords.com/sale
ALT
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 1mo
Out now!
Tales of a Stranger Sister
A Small-Scale, Slice-of-Life Isekai Fantasy novel about Siblings, Stories, & Second Chances by J. Robert Matthewson
Available as an e-book & paperback!
books2read.com/stranger-sister
[📚🪐] [📚💙] #booksky #fantasybooks #indiefantasy #Kindle #ebooks #Indieauthor
A Promotional ad for Tales of a Stranger Sister by J. Robert Matthewson. The image is a green background with gold trim featuring a tablet computer and paperback novel. The cover is of a boy, girl, and cat sitting by the water's edge. The girl's reflection is that of an woman holding a coffee cup and tablet.
Text:
Tales of a Stranger Sister: A Small-scale, Slice-of-Life Fantasy Isekai about Siblings, Stories, & Second Chances
Available as an e-book and in paperback!
"Thoughtful and authentic" - Goodreads review
"A good mix of light-heartedness and more heavy themes" - Goodreads review
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 7h
🎶Billy Ray was the preacher's son
And when his daddy would visit he'd come along
When they gathered 'round and started talkin'
That's when Billy would take me walkin'
Out through the back yard we'd go walkin'
Then he'd look into my eyes
Lord knows, to my surprise🎶
Meme image of the Pope singing
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ElectricDC
@electricdc.bsky.social
· 9h
🎶 I'm just a notch in your bedpost, but you're just a line in a song... 🎵
Pope singing meme
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Jeremy C. Shipp
@jeremycshipp.bsky.social
· 1d
If you're buying gifts for the holidays, maybe consider supporting artists, writers, creators. Gift someone a Patreon, commission an art piece, buy a book, purchase handmade jewelry, etc. Your support means everything.
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 4d
"Louder, Piggie."
Maybe It Will Happen Today
@today-maybe.bsky.social
· 4d
A black and white digital ink illustration on a toned paper background. An homage to the original illustrations by Garth Williams for E. B. White’s book ‘Charlotte’s Web’. Standing in a wooden doorway to a barn is a contented looking young pig. Across the top hall of the doorway are several spiderwebs that have the words ‘Maybe it will happen today’ webbed into them. The spider who made them is hanging down on a filament at the pig’s eye level.
ALT
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Maybe It Will Happen Today
@today-maybe.bsky.social
· 4d
A black and white digital ink illustration on a toned paper background. An homage to the original illustrations by Garth Williams for E. B. White’s book ‘Charlotte’s Web’. Standing in a wooden doorway to a barn is a contented looking young pig. Across the top hall of the doorway are several spiderwebs that have the words ‘Maybe it will happen today’ webbed into them. The spider who made them is hanging down on a filament at the pig’s eye level.
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Velvette
@velvette.bsky.social
· 4d
Great fucking news everyone at last, raccoons are on track to become even more plush-like, they too yearn for domestication
www.scientificamerican.com/article/racc...
City Raccoons Are Evolving to Look More Like Pets
City-dwelling raccoons seem to be evolving a shorter snout—a telltale feature of our pets and other domesticated animals
www.scientificamerican.com
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 4d
"Weird" Al Yankovic just announced tour dates in 2026. He's playing our backyard in August & twice within 2-3 hour's drive this summer and fall.
I finally knocked that bucket list item during the Mandatory Fun tour & saw him again during his Symphonic tour. He's an amazing showman. A true must see.
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 5d
There are moments when writing that you truly feel alive and grateful that you get to use the limited time you have on this rock toward the act of creation.
Creating a Raccoon-themed C-tier superhero and calling him "The Thrash Panda" is one of those moments.
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 6d
I'd like to apologize to both Genma Saotome & Gendo Ikari for saying they were in a 2-man race for "worst father in anime."
I completely forgot that Shou Tucker exists, who is the triple-threat of worst father, husband, AND pet owner in possibly all of fiction.
Reposted by you
Star Trek Minus Context
@nocontexttrek1.bsky.social
· 6d
Star Trek The Next Generation scene. Riker is sitting in quarters, probably in November but we cannot be sure. Some nice gentle orange mood lighting glows in from the future space window. That's about all that's happening visually. Closed caption reads, "The beard is an ancient and proud tradition."
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Lindsay Ellis
@lindsayellis.bsky.social
· 6d
I feel like I’d login to this app more often than once every like two or three days if there was even 15% more shitposting. Hell I’d settle for 10%. #bringbackshitposting
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 7d
Me addressing audience: So you see, Silent Hill isn't actually a town on Earth, but rather a manifestation of Hell and anyone there is only there in order to suffer.
Voice in Audience: What's your proof of this?
Me: Allow me to present exhibit A.
James Sunderland from Silent Hill 2 examining a sign in a prison cafeteria that has the menu as "Grits with Lard, Boiled Meat Loaf, Beans, Bread & Coffee."
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 9d
I now refuse to hero worship any politician. Every politician, in my lifetime, has, at minimum, extremely disappointed me when given power, if not outright betrayed my ideals and sensibilities.
I pretty much expect all of them to be shit people and I'm more shocked when someone actually isn't.
Megan Paasch
@meganpaasch.bsky.social
· 10d
"What if one of YOUR favorite politicians/celebrities/etc is on the list?" Did you all not notice how quickly we dropped Neil Gaiman when we found out about the things he did? Do you know how beloved that guy used to be and how loathed he is now? I think that right there should answer your question.
1
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 9d
So, yeah, anyone on the list? Fuck 'em. Send them to prison on the way to their final destination of Hell. Clinton, Obama, Fuck, if even someone from my own family is somehow on this list, then them too.
Prison. Then Hell.
EVERYONE.
The only team I'm on is Team Fuck Child Rapists.
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 9d
This whole week feels like this .gif on a perpetual loop and it somehow applies to everything.
Every. Thing.
Reposted by you
Linn Foster/Silver 🐺 Preorder BYMMS!
@linnfoster.com
· 9d
Only 16 hours remain! Can we get to $3,500?
itch.io/b/3352/trans...
Linn Foster/Silver 🐺 Preorder BYMMS!
@linnfoster.com
· 22d
✨ Happy Trans Awareness Month! 🎉
Me and many other authors have come together to offer a bundle of books by or about trans people! Love, friendship, magic, self-discovery, healing, and more fill these pages.
32 books by 32 authors, normally $121 total, on sale for $35!
itch.io/b/3352/trans...
32 book covers, all stories with trans main characters, by trans authors.
Center Text: Trans People Take on the World
The Strangers Sanctuary, S.E. Robertson
What Lies Within, Issy Waldon
Synthetic Sea, Franklyn S. Newton
Non-Player Character, Veo Corva
A Life in Too Many Margins, S.E. Thomson
Like Salt and Whi Sky, Merlina Garance
A Memory of Blood and Magic, K.N. Brindle
My Personal Trainer Cracked My Egg, Fern V. Bedek
Enemies to Enemies, Ash Kreider
The Poison Fruits, E.M. Haegar
The Thread That Binds, Cedar McCloud
The Wings of Ashtaroth, Steve Hugh Westenra
The Elysium Proposal, A.E. Bross
Structural Integrity, Tabitha O'Connell
Songs of Broken Bells, Lilly Lockwood
Echo Sight, Cian Verath
The Uncontinented Stars, Haden Cross
Between You, Me and the Moonlit Sea, Linn Silver
Secondhand Origin Storie, Lee Brontide
Blood On The Snow, Finn McLellan
Manipulators War, Elise Carlson
Powder & Feathers, Johannes T. Evans
Our Simulated Selves, Nikki Null
All Roads Lead to This, Kay Claire
1000Lotuses, Lotuscarp.com
First Rose, Jake Vanguard
A Demon to Save Me, H.S. Kallinger
Dragons Soul, J.F.R. Coates
Garden of Rotten Roses, Nicole Hidalgo
Name Her Holy, Aubrey Ennis
Baker Thief, Claudie Arsenault
Illusory, M.X. Misfits
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Maybe It Will Happen Today
@today-maybe.bsky.social
· 4mo
A tribute to the suburban surrealist version of Heathcliff by Peter Gallagher. Heathcliff, an orange cartoon cat, is standing on a neighborhood sidewalk with three generic compatriot cats and a frog. All of the assembled are wearing helmets in various colors. Each helmet has one word written on it and read together they say ‘Maybe it will happen today’. Sitting in a tree above the sidewalk are two yellow birds one of whom is speaking the caption of the comic which is ‘Maybe it will happen today’.
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 9d
This is why I can't write dystopia, because no matter what hellish landscape I could possibly think of, tech bros will always think of something worse and manage to put an off putting smile on it.
Chris Paxton
@cpaxton.bsky.social
· 10d
Nightmarish idea for a startup tbh
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 9d
Do you WANT Clone-Hitler? Because I've read enough comics to know this is how you get Clone-Hitler.
Pic of evil, genocidal dipshit with headline reading "Researchers say have verified and sequenced Hitler's DNA. A new documentary reveals the findings."
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Reposted by you
Adam P. Knave
@adampknave.com
· 11d
I’ve seen a few folks go for the “if you simply must watch that new Harry Potter show just pirate it” and sorry. No. Just no. Just don’t watch it. At all. Ever. Break free of it. It’s time. You’ll be ok. I promise. I know it mattered to you as a kid. Find new things, it’s healthier. Just move on.
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Elise (they/them)🇦🇺
@eliseswritings.bsky.social
· 12d
Thanks for the interest in, boosts & purchases of this trans books bundle! (I've had to increase the goal multiple times 😄).
These books, some also including queer normative and or LGBTQIA+ joy, are available as this set for 4 more days.
🌈📚💙💕📚🪐 itch.io/b/3352/trans...
Elise (they/them)🇦🇺
@eliseswritings.bsky.social
· 22d
I'd like to kick off Trans Awareness Month with 32 stories of Trans People Taking On The World, by mainly trans authors
Your heroes may tackle; love, friendship, magic &war, self discovery, trauma & healing, demons (literal or metaphorical 😉) & or the world itself!
🌈📚💙💕📚🪐📚♿ itch.io/b/3352/trans...
Title: Trans People Take on the World, Nov 1-15 in Itchio
32 Book covers, background a sunset photo by Elise Carlson.
The Strangers Sanctuary, S.E. Robertson
What Lies Within, Issy Waldon
Synthetic Sea, Franklyn S. Newton
Non-Player Character, Veo Corva
A Life in Too Many Margins, S.E. Thomson
Like Salt and Whi Sky, Merlina Garance
A Memory of Blood and Magic, K.N. Brindle
My Personal Trainer Cracked My Egg, Fern V. Bedek
Enemies to Enemies, Ash Kreider
The Poison Fruits, E.M. Haegar
The Thread That Binds, Cedar McCloud
The Wings of Ashtaroth, Steve Hugh Westenra
The Elysium Proposal, A.E. Bross
Structural Integrity, Tabitha O'Connell
Songs of Broken Bells, Lilly Lockwood
Echo Sight, Cian Verath
The Uncontinented Stars, Haden Cross
Between You, Me and the Moonlit Sea, Linn Silver
Secondhand Origin Storie, Lee Brontide
Blood On The Snow, Finn McLellan
Manipulators War, Elise Carlson
Powder & Feathers, Johannes T. Evans
Our Simulated Selves, Nikki Null
All Roads Lead to This, Kay Claire
1000Lotuses, Lotuscarp.com
First Rose, Jake Vanguard
A Demon to Save Me, H.S. Kallinger
Dragons Soul, J.F.R. Coates
Garden of Rotten Roses, Nicole Hidalgo
Name Her Holy, Aubrey Ennis
Baker Thief, Claudie Arsenault
Illusory, M.X. Misfits
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 12d
Convincing you to read my novel by the first sentence! Share yours too, if you want!
Text:
Prologue:
I love stories.
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S.E. Robertson / C.A. Moss
@feelingsandmagic.bsky.social
· 12d
Convincing you to read my novel(s) by the first sentence! Share yours too, if you want!
(EarthLavender being a basic bitch [affectionate] is kind of a plot point)
Chapter 1
Placida gripped her best friend's hands as the carriage rolled toward the harbor.
(The Strangers' Sanctuary)
ALT
Part 1: Agna: Arrival
Agna stood outside a stranger's door.
(The Healers' Road)
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Book One, Chapter One. In a Forest
Iced coffee in hand, I strode down the sidewalk in my new fall boots.
(How I Became a Therapist in Another World book 1)
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1
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 12d
Repost with an iconic fictional band.
Jon Adcock
@jonadcock.bsky.social
· 12d
Repost with an iconic fictional band.
Reposted by you
S.E. Robertson / C.A. Moss
@feelingsandmagic.bsky.social
· 12d
Convincing you to read my novel(s) by the first sentence! Share yours too, if you want!
(EarthLavender being a basic bitch [affectionate] is kind of a plot point)
Chapter 1
Placida gripped her best friend's hands as the carriage rolled toward the harbor.
(The Strangers' Sanctuary)
ALT
Part 1: Agna: Arrival
Agna stood outside a stranger's door.
(The Healers' Road)
ALT
Book One, Chapter One. In a Forest
Iced coffee in hand, I strode down the sidewalk in my new fall boots.
(How I Became a Therapist in Another World book 1)
ALT
Ronove (aka S. Jean)
@earlronove.bsky.social
· 12d
Convincing you to read my novel by the first sentence! Share yours too, if you want!
Just Trent causing problems at a bar. You know how it is.
BE NOT AFRAID is out Dec 9th! 👁️
text snippet of a beginning of a chapter. The chapter image is a wide eye staring at you. The text reads:
Verse One
3AM TIDINGS
Trent was beginning to think he shouldn’t have caused problems last week at Geri’s Bar. Although, it hadn’t been his fault; he stood by that now like he had then. The stool had come at him and he’d
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Maybe It Will Happen Today
@today-maybe.bsky.social
· 4mo
Profile of the nose section of a B-17 bomber painted in olive drab and gray. Under the cockpit is a painting of a pinup-style lady who happens to have a guillotine for a torso. There are arms in the sleeves of a military jacket extending from the sides of the guillotine frame, one is holding an empty basket and the other is saluting. Below the hole where heads go sides wearing a short, pleated, olive drab skirt and her legs, covered in gartered nylons are curled up under her. A discarded crown is upside down behind her. In front of her across the nose is text reading ‘Maybe it will happen today’. Much of the rest of the nose is covered in mission markers but instead of bombs they are small images of guillotines.
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Wyly O'Brien
@wylyo.bsky.social
· 16d
#kdp #indiewriter #writing #writingcommunity #writesky #author #buyreadreview
www.amazon.com/stores/autho...
2
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 14d
I have several, but only of fandoms I actively enjoy(ed). I get that the Aesthetic isn't too everyone's taste, but some of the vitriol they get is a bit overdone. It's a tchotchke. It makes some people happy to have it in their desk or shelf.
No one's making you buy one. Let people enjoy things.
Darren M. A. Calvert
@dmacalvert.bsky.social
· 14d
Relieved that I might avoid being turned into a Funko Pop at some point.
www.dexerto.com/entertainmen...
Funko Pop maker admits it might not survive another year as sales crash - Dexerto
Funko warns investors of “substantial doubt” about its future as 2025 sales drop 14% and debt hits $250 million.
www.dexerto.com
Reposted by you
S.E. Robertson / C.A. Moss
@feelingsandmagic.bsky.social
· 14d
Replied to
S.E. Robertson / C.A. Moss
Adding onto the pinned post: I also write a 100% free, monthly newsletter that is as upbeat as I am physically capable of being. Also includes 3 free short stories (so far) that tie in with each series. Releases on or around the 15th of each month.
www.serobertsonfiction.com/mailing-list/
Newsletter – S. E. Robertson Fiction
www.serobertsonfiction.com
1
J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
· 16d
Okay, so they did a TMNT X Godzilla crossover. Okay, fine. Cool.
The full set is only 3 figures. So, Fuck Donatello, apparently.
How in the fuck did they not think to cross one with GAMERA?!
TMNT x Godzilla figures in original packages
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Dianna Gunn Does (Fictional) Murders 🇨🇦
@diannalgunn.bsky.social
· 16d
Katamari???
...nah, Katamari is omnivorous. It consumes both meat and... Everything else
Dora B
@heyitsdora.com
· 17d
Not now, carnivorous death ball
Screenshot reads, "A Carnivorous ‘Death Ball’ Has Emerged from the Deep
This newly-discovered species is being called the “death-ball sponge” for its appendages, which end in orbs and are covered in micro-hooks meant to capture prey."
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J. Robert Matthewson ♾️🐿️♾️💻
@infinitesquirrels.bsky.social
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Promo ad for Smashwords 2025 End of the Year Sale. Dec 8th - Jan 1st. Ebooks discounted from 25% to 100% off.
Smashwords.com/sale
Promo ad for Smashwords 2025 End of the Year Sale. Dec 8th - Jan 1st. Ebooks discounted from 25% to 100% off.
Smashwords.com/sale
Picture is a woman in a comfy sweater holding a steaming mug and tablet computer](https://www.infinitesquirrels.com/wp-content/uploads/2025/11/smashwords_sale_event_images2025SWSale-Facebookjpg.jpg)


























